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How Can Our Economy Be Suffering When People Are Buying Designer Diapers?

July 2, 2010 · 27 comments

in Commentary, Personal Finance

OK, now I am just mad.

I sat down to read our local paper on Thursday, which stated that home values in my city have dropped an additional 14.5 percent.  The only silver lining in that little tidbit is that maybe my property taxes will also decline somewhat.  I then opened the Detroit News and read this headline, which is actually from the Associated Press:

“Pampers Offering Designer Diapers”

What???

I guess I shouldn’t be surprised, because I have seen a commercial of some toddler walking around in his diaper made to look like jeans, which are made by Huggies.  I hate that commercial because it implies that some little toddler actually cares what his diaper looks like.  I don’t remember being a toddler, but I am guessing feeling dry matters a little bit more.  Now, Pampers has to copy by having their own designer diapers.  The article actually states that Proctor and Gamble is trying to make their disposable diapers ‘fashionable’.

What???

There will now be 11 different styles of diapers, including ‘pastels, stripes, madras (whatever that is) and ruffles’.  How to choose?  The best part is that these fashionable diapers do come with a steep price.  A pack of 24 diapers will cost about 6 dollars more than the standard Pampers 24 pack.

I just have to ask, when did it matter what a diaper looked like?  If you don’t like the look of your kid’s diaper, then put a pair of shorts over the stupid thing, the end.  Are people afraid they will be judged at diaper changing station at the mall?  “Wow, Susie obviously does not love her daughter nearly as much as I love mine.  I care enough to buy my child the madras diaper.  Lets avoid her from now on.”

These gorgeous diapers will not be available until Mid July, so those of you with infants and toddlers will have to wait just a little longer for your child to be in style.  Personally, I hope this whole marketing plan falls flat on its face.  I hope that American consumers really aren’t foolish enough to pay so much extra for something so frivolous.  But, you never know…

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{ 26 comments… read them below or add one }

bw July 2, 2010 at 7:49 am

The blue jean designer diapers just yell “trashy” to me! I will stick to the regular version of huggies and Pampers – and use a coupon. BTW madras is the multi-colored plaid-type pattern that reminds me of summertime. I can’t really explain it. You can find an example at potterybarnkids.com. 🙂

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Kris July 2, 2010 at 12:37 pm

BW – Thanks for the madras info. I was kind of picturing that, but wasn’t quite sure. I hate that Huggies commercial with the boy strutting in his jeans diaper. What is our world coming to?

Thanks for commenting!

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Steph July 2, 2010 at 11:24 am

My pretty colored cloth diapers are way cuter and I only have to buy them ONCE.
Paying a premium for something you would just throw away seems pretty ridiculous.

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Kris July 2, 2010 at 12:39 pm

Steph – I believe these new diapers will be 15.99, whereas standard ‘unattractive’ Pampers are 9.99. That is like a 60 percent markup if I am doing the math correctly off the top of my head. Could you imagine justifying that much more for some stripes? Completely insane in my opinion.

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Benjamin Bankruptcy July 4, 2010 at 10:24 pm

Thankfully someone talked about cloth nappies! (sorry they’re nappies in Australia, diapers in the US). I fortget the exact number but I think disposable nappiers in Ausralia result in 4070pounds of landfil every year per baby. Whoa, that would fill my lounge room every years and it’s around FOREVER!

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Kris July 5, 2010 at 10:34 pm

Benjamin- yeah, diapers do fill up the landfills here, that is for sure. All 3 of my kids used disposable though, so I am guilty. But there weren’t any stripes on the diapers, do I get points for that?

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Young Mogul July 2, 2010 at 12:36 pm

Believe me, people will pay for it–even in this economy. You’d be surprised (or not) the nonsense people waste money on. These companies have probably done market research to ensure these products will be profitable. The crazy thing is, who will even see the “designer” diaper while the kid is fully dressed.

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Kris July 2, 2010 at 12:41 pm

Young Mogul – I sure hope people don’t waste their money on those diapers. They would be better off donating that money to organizations that really need it as a opposed to throwing all that money away on a pretty diaper. I am going to give the evil eye to parents of kids I see with these diapers on. 🙂

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Khaleef @ KNS Financial July 2, 2010 at 1:03 pm

I saw these the other day while shopping in CVS! I couldn’t believe what I was seeing. It’s amazing to see the kind of garbage that we “find” money for, but when it comes to getting out of debt we never can find the extra cash to make it happen!

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The Wealth Artisan July 2, 2010 at 2:55 pm

Hey Kris!

My wife and I currently do not have children, so I am speaking here with absolutely 0 background and experience. I don’t honestly care for the idea of disposable diapers at all. I’m sure my wife will look at me like I’m crazy when she finds out, but designer disposables are just insane!

Maybe my opinion on disposables will change once we have children, but without question, designer diapers will never get a dime from us! Thank you for the entertaining commentary 😉

Thanks,
Timothy
Wealth Artisan Team Member
http://WealthArtisan.com

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Kris July 2, 2010 at 5:35 pm

Mr. Artisan – your view toward disposables may change if you have kids, they may not. I had 3 in diapers at one point and I think cloth may have been too much work for me at the time. I know a lot of people that swear by the cloth though.

Thanks for commenting!

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Benjamin Bankruptcy July 4, 2010 at 10:26 pm

Hey Kris you can get cloth nappy (diaper) washing services in Australia. You just put em in a bucket and they get picked up every day with an a new lot of clean one’s arrive. Not sure you’d do it forever but for those first couple of months where you changing all time it’s brilliant

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Susan July 2, 2010 at 3:18 pm

Oh boy, you have hit a nerve!! It is crazy what will sell and what people think they “NEED”. Thanks for sharing this and giving a dose of reality!

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Kris July 2, 2010 at 5:33 pm

Hi Susan! I definitely hit a nerve with me for sure. I am still raging about it. I hope I don’t catch you buying any… 🙂

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Money Reasons July 2, 2010 at 5:09 pm

There must be a market for it, amazing huh…

Just another way for a parent to say, my kid is special. Or maybe it really says “I’m a sucker and a easy target”…

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Kris July 2, 2010 at 5:33 pm

I hope there is no market and this idea fails. I would be more willing to buy diapers made of recycled newspapers!

Thanks for the visit!

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Barb Friedberg July 3, 2010 at 5:18 pm

Why don’t you just flush your money down the toilet instead of buying the diapers, its quicker! Just what the American consumer needs a baby being trained to be design conscious! Great, more kids with superficial values—-Thanks for bringing it up 🙂 Best regards, Barb Friedberg

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Budgeting in the Fun Stuff July 5, 2010 at 7:18 pm

Wow…this sounds like a special kind of stupid. My mom used cloth diapers with me and disposables with my little sisters…if she has heard about these designer diapers yet, she probably laughed until it hurt. It was hard enough keeping anything on any of us, I don’t think stripes would have helped.

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Kris July 5, 2010 at 10:29 pm

Hi BFS – that is what I kept thinking of, my youngest son running around the house trying to rip off his diaper!

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Financial Samurai July 8, 2010 at 1:29 am

GOOD POINT! Which is why I DON’T think the economy is so bad, and it’s actually thriving underneath. The media just loves misery. I wrote a post on this which I’ll put up later.

Best,

Sam

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Mrs. Frugal July 9, 2010 at 1:11 pm

LOL! Designer diapers! As someone who’s currently going through 8-10 diapers a day (300 a month!) my biggest concern is value…oh and poop containment!

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Kris July 9, 2010 at 3:08 pm

Mrs. Frugal – congrats on that baby. And, I think containment mattered even more to me than price back when my kiddos were in diapers.

As a piece of unsolicited advice – ignore those weights you see on the diaper packages. My kids always had to move up to the next size diaper sooner than specified on the package- and my kids were small. Containment definitely becomes an issue when the diaper is too small!

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Mrs. Frugal July 9, 2010 at 11:01 pm

Thanks, that’s good to know. I’m on the cusp right now between sizes, I think I’ll just go with the larger size now.

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Jessie Rowles July 17, 2010 at 9:12 pm

I think you should loosen up.

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Washing machine repair November 10, 2010 at 6:10 am

An interesting point about the recent emergence of designer diapers.

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Sandy H @ Journey To Our Home January 14, 2011 at 3:36 pm

Think of all the $$ these people save on never buying shorts or pants for their children!!
Also, unfortunately some people’s priority to ‘look good’ with all the newest trends takes precedent over other things in their lives.

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