The other day, I received a phone call from a local car dealership. They were calling to remind me that the lease on our car was coming due in a month and we could pull the lease ahead if we purchased or leased another vehicle. Wow, pulled-ahead one full month, what a deal!
Now I am thrilled that I will be done with this lease payment in just thirty days. I am not an advocate of leasing cars, but this was a company car and we ended up having to keep the lease ourselves when my husband changed jobs. I have no intention of ever leasing again unless the deal of a lifetime shows up.
Anyway, the person calling me was saying that the dealership had some great deals going on and I really should consider buying a new car. I then asked her if they had zero percent financing and she said she didn’t know. I then asked if there were any particular models that were on special and she didn’t know that either. At the end of the phone call she said that if I was interested in getting a new car to ask for salesman ‘X’ when I came in to the dealership. Basically, Mr. X was having this admin-type person call people who had leases coming due and was trying to lure them in to the dealership.
Unfortunately for Mr. X, his ploy had the opposite affect on me. I personally want to deal with a salesman that truly cares about the customer, or at least pretends to. Mr. X. just sent this woman out to deal with people and didn’t properly prepare her to do the job he asked. Don’t tell me there are great deals available and then not know what they are. I want to be wooed darn it!
This interaction just made me think about selling in general. So here are my tips for salesman who might actually want my business:
- Know your stuff. I want you to know the product you are selling onside and out. I want you to educate me, not the other way around. I may actually need your expertise to help make my decision. I would like an informed opinion and not just facts I could get from reading the box. Also, please don’t sound like you are reading from a handout.
- Don’t act like a vulture. There is nothing I hate more than being attacked by multiple salesmen when I walk in a store. Introduce yourself, give me your card, then give me some space.
- Pay attention to ME! Don’t take calls or roam away to do something else when we are talking unless something is on fire, or maybe If your wife is in labor. (Or you are in labor.)
- Be honest with me. I don’t want to buy the bundle of useless accessories that go with the electronics I am buying. I know they are overpriced and that is how your store makes money. (Of course, following this tip may cost a salesman their job, and I don’t want that to happen.)
- Don’t badger me on an extended warranty. Offer it if you must, but recognize that no means no!
- Tell me if something is going on sale soon. Again, I don’t want anyone to get fired, but I would love if I knew I should wait a week to make my purchase.
- Tell me why you are the best. Don’t just tell me why I shouldn’t buy from company X or Y. I want to hear why I should buy from YOU. If you just rip on other companies, I am less likely to trust you. Have a compelling argument for why you are the best.
What about you? Do you have any tips that would help all the salespeople out there?